First and foremost, IntelliJet’s approach to marketing is aggressive. At IntelliJet, we are not interested in simply advertising your aircraft. Our immediate goal is to sell it – and quickly. Moreover, we are not embarrassed to admit that we are financially motivated. We don’t get paid unless and until we sell your aircraft, so we have a vested interest in achieving positive results.
Most aircraft brokerages employ the old fashioned method of mass marketing an aircraft and then patiently waiting for prospective buyers to call them. We do not believe in waiting for buyers to come to us. We aggressively seek them out, leaving nothing to chance. Our research department is comprised of dedicated market analysts, each one networking daily with aircraft owners, management companies and charter operators. This ‘market research’ helps us to identify prospects even before they begin to search for an aircraft. In short, it is quite possible that we are already in touch with the ultimate buyer of your aircraft.
IntelliJet’s creativity is what sets us apart from other aviation brokerages. Everything we do is with one goal in mind – to sell your aircraft in the shortest possible timeframe and for the best price attainable. One of the most effective techniques we utilize to help us attain this goal is to create exclusivity as it pertains to your aircraft.
IntelliJet’s Private Reserve (the psychology of exclusivity): Everyone wants something that not just anyone can get. You know how it feels to be offered something that is reserved for special people – such as when a bartender offers you the fine brandy or rare scotch he keeps under the counter – reserved for his elite clientele. We create the same kind of feeling about your aircraft for prospective buyers.
IntelliJet’s marketing philosophy is a complete departure from that of just about every other major aircraft brokerage in the industry. We have perfected an approach that is as effective as it is different from standard marketing methods. Our off-market approach to aircraft sales maximizes exposure of your jet to well qualified buyers, and simultaneously minimizes overexposure to the marketplace.
There are many good reasons to keep an aircraft off-market, the most basic of which is to maintain the owner’s confidentiality. One of the most important reasons is to prevent market saturation. When too many aircraft become available for sale and visible to the general public, it can have an adverse affect on market values.
It can be easy for buyers to overlook an aircraft when it is only one of many that are for sale on the open market. This is especially true in a declining market. However, most buyers never even hear whispers about an off-market, but available, aircraft. The perceived inaccessibility of such jets generally makes them highly sought after – whether the current market is rising, declining, or stable.
IntelliJet has built a reputation as the foremost expert on selling off-market aircraft. Over the years we have developed an extensive, international network of aviation professionals that is a key element in helping us place our inventory of off-market aircraft with well-qualified buyers from every corner of the world.